When to Tell Your Boss About Coworkers' Misbehaviors

Dan Schawbel

Dan Schawbel is the leading personal branding expert for young professionals. Read total profile

People yous know or have never met all the same are googl'ing you. Let's face up it, you're fifty-fifty google'ing yourself! At the end of 2007, the Pew Net Inquiry Squad found that 47% of people search for information virtually themselves online (Self-Googling), which was more than than double 5 years ago. It's a pretty safe bet that percentage has climbed to over 50 or 60% by this yr.

Some people might tin can it ego-surfing, but information technology's actually a good practice to see what results come upward for your name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing y'all either for fun or because they desire to larn more virtually you. Hiring managers desire to run across if you lot take a clean tape in Google, which is your permanent tape considering every move you brand (yes fifty-fifty a web log comment) is stored in that location forever. Before I went on a 2nd engagement once, the girl Google'ed me. If she hadn't liked what she saw, the second date wouldn't accept happened. Try doing it right now and meet what you become.

There is no hiding from Google!

Google keeps track of just nigh everything you practice on the internet. It patrols and captures your online behavior, such every bit when yous post on your blog, tweet using Twitter, join social networks, annotate on other blogs, write manufactures for online news sources and more. Bated from the content you create and distribute over the net, other people are talking about you, which means that Google has a complete picture (almost like an autobiography) of your life. In the digital age, Google is your resume, your permanent record and a journal of your life. Your children and children'south children will exist able to find out everything about yous when they grow older. "Mom, wait what I merely found out about Dad in Google." Your personal brand can't hide from Google. There is one major exception to this though.

Common names

If your name is common, such as Mike Smith, so it will be very difficult to ain your Google results. In that location are over 54 one thousand thousand results for "Mike Smith" in Google. Y'all won't be able to compete with the athletes and musicians on the first few pages. If your life goal is to rank in the top 10 results, that may be achievable, if yous either become very famous or work extremely hard at edifice content each and every solar day for your unabridged life. At the age of threescore you might find out that Google changed their algorithm and you'll lose all that hard work. The indicate beingness is that yous'll accept to differentiate your name in order to rank high. I typically recommend you use your middle proper noun or a nickname in this case. The worst case scenario is that you lot modify your name completely ;).

Celebrity names

Celebrities are very fortunate because they go mass media attention, which means traditional media sources (NY Times, ABC News) write articles about them. These sources rank extremely loftier in Google. Nosotros're talking Google PageRank's of eight and higher! Your blog posts almost these celebrities will never cease up on the top twenty results for their proper name unless you are Perez Hilton. If your name is the same as a celebrities, you lot are in big problem. Endeavor searching for Christina Aquilera (21 one thousand thousand results), Britney Spears (88 million), Lil Wayne (40 1000000) and other major celebrities. Personally, I don't accept whatever friends with these names, but fifty-fifty with C-level celebrities, yous don't stand up a gamble. If you are stuck with a glory name, I suggest that you build your brand around an area of your expertise or interest and connect it to your make proper name.

Unique names

While growing up, you might have been made fun of people of your unique name because it was "dissimilar." Although y'all were ostracized and made fun of, correct now you get to laugh at everyone else! With a distinct name, you are able to hands manipulate the results for your name on search engines. When you get to your high school reunion and see your friends, you'll become the concluding laugh because you tin can be visible and control perceptions, while they simply cannot. When you Google your proper noun, whether y'all accept results that reflect your brand, y'all'll see how hard it will be to rank high for information technology or not. Depending on the contest, it may take you a few days or a few months. Over fourth dimension, if you work very hard, you'll own the top ten results for your proper noun.

In my next post, I'll talk about what yous can do to proceeds command over your Google results and let your personal brand smoothen through.

Featured photo credit: Adam Winger via unsplash.com

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Source: https://www.lifehack.org/articles/work/when-tell-your-boss-about-coworkers-misbehaviors.html